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Casino advertising has experienced a major transformation over the past decade, adjusting to the evolving tastes of players and developments in technology. In 2023, a report by the American Gaming Association emphasized that casinos are progressively employing data metrics to tailor their marketing initiatives, resulting in a more customized encounter for clients. One notable individual in this area is Bill Hornbuckle, the CEO of MGM Resorts International, who has stressed the value of data-driven marketing approaches. You can learn more about his views on his LinkedIn profile. In past years, casinos have changed their emphasis from conventional advertising approaches to digital marketing platforms, including social media and email drives. This…